The Origin Story of Bookshop.org: A David vs. Goliath Tale for the Modern Age

Empowering indie bookstores, one click at a time

By Chris Kernaghan 4 min read
The Origin Story of Bookshop.org: A David vs. Goliath Tale for the Modern Age
Photo by Kimberly Farmer / Unsplash

Amazon’s algorithmic might, where convenience often trumps conscience, set the stage for a plucky startup that dared to dream of a different way.

Bookshop.org, the brainchild of founder Andy Hunter, emerged as a beacon of hope for independent bookstores and book lovers alike.

This is the story of how a simple idea—rooted in community, sustainability, and a love for literature—grew into a movement that just might give the retail giant a run for its money.