The EU Just Dropped the Hammer on "Creepy" AI

Big fines for shady AI

By Jessica Hamilton 2 min read
The EU Just Dropped the Hammer on "Creepy" AI
Photo by Christian Lue / Unsplash

The EU has officially said "nope" to some of the sketchiest uses of AI, and honestly, it’s about time.

From social scoring to emotion-sniffing algorithms, the new rules are basically a giant red flag for tech companies that thought they could get away with building dystopian surveillance tools.

And the best part?

The fines are huge—up to €35 million or 7% of global revenue, whichever hurts more.

Now, I know what some critics are saying: "The EU overregulates everything, and that’s why they’re lagging behind the U.S. and China in the AI race."

And sure, there’s some truth to the idea that heavy-handed rules can slow things down. But let’s be real—just because you can build something doesn’t mean you should.

The U.S. and China might be sprinting ahead with AI development, but at what cost?

Privacy violations, unchecked surveillance, and systems that reinforce bias? No thanks.

The EU’s approach might feel slower, but it’s setting a standard for responsible innovation. And honestly, they’ve got it right this time. Sometimes, it’s better to be thoughtful than to be first.

Take Mistral AI, for example.

This French startup has been making waves in the AI world, proving that you don’t need to sacrifice ethics for innovation. Despite operating under the EU’s strict regulatory framework, Mistral has managed to develop cutting-edge AI models that are both powerful and privacy-conscious.

They’re a living, breathing example that progress can happen within the confines of EU bureaucracy—and that doing things the right way doesn’t mean falling behind.

If anything, Mistral shows that the EU’s approach isn’t about holding back innovation; it’s about steering it in a direction that benefits everyone, not just a select few.

So, to anyone who thinks regulation kills creativity, Mistral’s success is a pretty solid rebuttal.


  1. Social Scoring: AI that creates risk profiles based on a person’s behavior.
  2. Manipulative AI: Systems that subliminally or deceptively influence decisions.
  3. Exploitation of Vulnerabilities: AI that targets people based on age, disability, or socioeconomic status.
  4. Predictive Policing Based on Appearance: AI that predicts crimes based on physical traits.
  5. Biometric Inference: AI that uses biometrics to infer sensitive characteristics (e.g., sexual orientation).
  6. Real-Time Biometric Surveillance: AI that collects biometric data in public spaces for law enforcement.
  7. Emotion Recognition: AI that infers emotions in workplaces or schools.
  8. Facial Recognition Database Expansion: AI that scrapes images to build or expand facial recognition databases

So let’s be real: AI that judges you based on your face, predicts crimes based on your vibe, or scrapes your selfies to build creepy facial recognition databases?

That’s not innovation—it’s just plain creepy.

And don’t even get me started on emotion recognition at work or school. Imagine your boss using AI to decide if you’re “engaged enough” during a meeting.

Hard. Pass.

The EU’s move is a wake-up call for the tech world: if your AI is built on exploitation, manipulation, or outright surveillance, you’re doing it wrong.

Sure, some companies might grumble about “innovation being stifled,” but let’s be honest—this isn’t about stifling innovation. It’s about making sure AI doesn’t turn into a tool for oppression.

So, kudos to the EU for stepping up.

Now, let’s see if the rest of the world follows suit. Because if there’s one thing we can all agree on, it’s that nobody wants to live in a Black Mirror episode.

What do you think? Is the EU going too far, or is this exactly the kind of regulation we need? Drop your thoughts below!