Lovable is rolling out a major upgrade.
Faster performance. Greater reliability. New features. It's a big move that signals a shift from early-stage experimentation to something more serious.
And with that shift comes new subscription plans.
For early users, this is a heads-up.
If you've been thinking about trying Lovable, this might be the last cheap entry point. Subscribe now, and you get the old pricing plus a discount code for whatever’s coming next. But let’s look at what this says about the platform. Lovable, at its core, helps people turn ideas into products. The messaging has always been friendly and founder-focused.
But this latest update feels more like a reintroduction. They’re not just building tools anymore, they’re building infrastructure. The quiet part is the signal: Lovable is maturing. And that often means they’ve found product-market fit or are closing in.
Faster performance and reliability only matter when people rely on your product. And rolling out new plans says they’re confident enough to price accordingly. If you’re a founder looking for a way to get MVPs off the ground, Lovable is worth watching.
The window for early pricing will close, but what comes next might be even more interesting — a clearer product direction, maybe even features built for small teams scaling up. Keep an eye on it.
