How Tally Built a $2M ARR Business with Just 5 People

From 0 to $2M ARR with a team of 5—Tally cracked the code on bootstrapped SaaS growth. Here’s how they did it

By Chris Kernaghan 3 min read
How Tally Built a $2M ARR Business with Just 5 People

Tally’s Path to Profitable, Lean SaaS Growth

Tally has done what many founders dream of—hitting $2M ARR with a team small enough to fit in a single car.

Unlike venture-backed startups burning through funding, Tally has built a sustainable, profitable business with a no-code form builder that competes against giants like Typeform and Google Forms.

So, how did they grow so fast without a massive team or marketing budget? Let’s break it down.

SaaS

Chris Kernaghan

Chris is a UX Designer with over 10 years of exp. He's worked with businesses small, large, and everything in between. He's passionate about putting people first through user-centered design.