When it comes to SaaS, most folks stick to the same old playbook.
Launch loud, scale fast, chase enterprise deals, and pile on features to capture every possible market segment. Growth hacks, freemium ladders, and relentless marketing are the accepted tools of the trade.
Then came Linear, a startup that looked at the rulebook, tore it up, and built one of the most desired product development tools by doing almost everything differently.
This is the story of how Linear tackled the goliath of issue tracking, Atlassian's Jira, not by outspending or out-marketing it, but by focusing relentlessly on craft, speed, and the core user experience.
