From Idea to $24K Exit in 30 Days: How Josh Pigford Speedran His SaaS Like a Video Game

On January 6, 2025, Josh Pigford—best known as the founder of Baremetrics—ran a simple Twitter poll:

“Optic or Spyglass?”

Twenty-eight days later, he sold his SaaS project for $24,381.04 through a Dutch auction.

What started as a casual experiment turned into a textbook indie hacker flip—built in public, launched fast, and sold just as quickly.