From $250k ARR to Zero: Why Marblism Killed its Hit AI Product to Chase a Bigger Vision

Ulric Musset pivoted Marblism to AI employees after misjudging their users

By Chris Kernaghan 4 min read
From $250k ARR to Zero: Why Marblism Killed its Hit AI Product to Chase a Bigger Vision

Fresh off the successful sale of their fintech startup Vauban, Ulric Musset and co-founder Cyril Pluche launched Marblism in January 2024 with an ambitious goal.

Their first product was positioned as an “AI Engineer,” built to generate full-stack web applications in minutes.

The stack mirrored their own infrastructure—React, Node.js, and AWS—and the tool was powered by fine-tuned large language models optimized for coding tasks.

The assumption was clear: developers would use Marblism to speed up their work.

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Chris Kernaghan

Chris is a UX Designer with over 10 years of exp. He's worked with businesses small, large, and everything in between. He's passionate about putting people first through user-centered design.