Imagine this: it's 2007 in Bangalore.
Two young IIT Delhi grads, Sachin and Binny Bansal, fresh from Amazon, decide to leap into e-commerce. Online shopping in India was clunky, trust was low, and deliveries were unreliable.
With just ₹400,000 (about $10,000 then), they started from their apartment, choosing books as their initial focus. Books were easy to source, ship, and affordable—perfect for building trust with cautious first-time buyers. Their real mission?
Reliable deliveries and exceptional customer service, creating word-of-mouth buzz more effective than any marketing campaign.
- Building the engine: Smart moves that fueled growth
- Navigating the big leagues & defining moments
- The story continues: Valuation, evolution, and lessons
- What can aspiring entrepreneurs learn from Flipkart?
