Case Study: How SavvyCal Bootstrapped, Positioned, and Became Profitable

Bootstrapped to over $1 million ARR by solving scheduling pain

By Jessica Hamilton 4 min read
Case Study: How SavvyCal Bootstrapped, Positioned, and Became Profitable

SavvyCal didn’t try to beat Calendly by copying it—it flipped the script.

Built by Derrick Reimer, it turned scheduling into a shared experience, not a power move.

With smart positioning, clean UX, and zero VC, SavvyCal grew fast by doing less—but doing it better.