Notion is an all-in-one workspace tool that combines notes, docs, wikis, databases, and task management. It’s used by individuals and teams to plan projects, manage knowledge, and stay organized.
The company was founded in 2013 by Ivan Zhao and Simon Last. Early on, Notion struggled.
Their original product didn’t take off, and by 2015 they nearly ran out of money. They launched a new version in 2018, which quickly gained traction thanks to its clean interface and modular system that let users build whatever workflows they needed.
Notion’s growth exploded through word-of-mouth, especially among designers, developers, and startups.
It became known for being highly customizable and offering more control than tools like Evernote or Google Docs.
The company stayed small and profitable for years before raising venture capital in 2020, cementing its place as one of the most influential productivity platforms on the market.