Kristin Hanes didn’t set out to be a founder. She was a radio journalist in San Francisco. Then in 2016, she was laid off. No job. No apartment. She moved onto her partner’s sailboat—no running water, no bathroom, no internet.
It could’ve stopped there. But instead, she built The Wayward Home, a niche blog focused on alternative living—van life, RVs, boats, tiny homes.
At its peak, the blog brought in $28K/month.
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Blogging isn’t dead—some bloggers still earn six figures a year. With niche topics and strong SEO, blogs drive traffic, build trust, and convert readers into loyal customers or subscribers.
