TL;DR: Bootstrapping means self-funding your startup without external investors. It’s challenging but gives you full control and forces lean, sustainable growth. Many successful companies, like Mailchimp and Basecamp, started this way.
What is Bootstrapping?
Bootstrapping is starting a business with your own money—no investors, no bank loans, just your savings and revenue. It’s about making the most of what you have, keeping costs low, and reinvesting profits to grow.
Some businesses, like SaaS startups, are easier to bootstrap because they don’t require expensive equipment.