Beyond Magic: Unraveling the Enigmatic World of Unicorn Startups

Unicorn startups: The rare billion-dollar valuations born from problem-solving and rapid growth

By Chris Kernaghan 6 min read
Beyond Magic: Unraveling the Enigmatic World of Unicorn Startups
Photo by Annie Spratt / Unsplash

Have you ever heard someone toss around the term "unicorn startup" and wondered if they were talking about a magical creature? If so, don't worry, you're not alone.

Let's use this as an opportunity to dive into the world of the unicorn startup and uncover the enchanting truth behind this concept. Grab a comfy chair, your favourite beverage of choice, and let's embark on a journey to demystify the unicorn startup phenomenon.