Chloe Ferguson

Scottish indie hacker focused on building and growing startups, with a passion for bootstrapping, product-led growth, and community-driven businesses

Edinburgh, Scotland

8 Articles

Case Study: How BrüMate Built a $1.1M/Month Drinkware Brand at 23

Case Study: Scaled from $0 to $1.1M/month using Facebook ads

This article is for Paid-members only

By Chloe Ferguson Mar 24, 2025 3 min read

Most SaaS founders fail on Reddit. Here’s how to win

This article is for Members only

By Chloe Ferguson Mar 18, 2025 11 min read

AI-generated apps in seconds? Lovable is making it happen, but can they sustain the hype? Let's break it down

This article is for Members only

By Chloe Ferguson Mar 17, 2025 4 min read

SaaS

Optic wasn’t about scaling. It was about speedrunning SaaS exits.

This article is for Members only

By Chloe Ferguson Mar 13, 2025 2 min read

Lattice turned HR software into a sleek, engaging, user-friendly experience

By Chloe Ferguson Feb 27, 2025 4 min read

Cursor AI: $100M ARR in 12 months, freemium-fueled, beats Copilot

By Chloe Ferguson Feb 20, 2025 4 min read

News

Users Are Swiping Less—But That’s Not the Whole Story

By Chloe Ferguson Feb 15, 2025 2 min read

YC’s the gold standard, but plenty of great alternatives exist

By Chloe Ferguson Feb 13, 2025 5 min read